JetBlue Will Capture Opportunity to Introduce New Transcontinental
Competition for Customers Facing Fewer Options
Next Wave of Mint Launches Will Freshen Up Premium Travel in Four New
Fort Lauderdale, Las Vegas, San Diego and Seattle
All Customers Benefit From New Aircraft With Restyled Cabin, Plus
JetBlue Favorites Like Unlimited Free Snacks, Fly-Fi Internet and the
Most Legroom in Coach
NEW YORK--(BUSINESS WIRE)--
JetBlue (NASDAQ:JBLU) today announced an expansion of its popular Mint
premium experience on transcontinental routes, seizing an opportunity to
introduce competition in east and west coast markets where customers are
faced with a decreasing number of choices and where other carriers sell
dated business class options at a high cost.
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The next tranche of routes will bring Mint to four cities for the first
time – Fort Lauderdale, Las Vegas, San Diego and Seattle – while also
increasing customer options from New York (JFK), Boston, Los Angeles
(LAX) and San Francisco. All Mint service is offered on new Airbus A321
aircraft with JetBlue’s reinvented Core experience for every customer on
“Mint helped traditional business class travelers realize there is a
better way,” said Robin Hayes, president and chief executive officer,
JetBlue. “Our plan has long called for strategic growth of Mint on these
valuable transcontinental routes, and now is the right time for us to
capture this opportunity to bring much needed competition where
customers are facing dwindling choices.”
Since launching in 2014, Mint has become a favorite way for celebrities,
technology executives, creatives, and entrepreneurs to travel across the
country. Mint’s highly personalized service, lie-flat seating, and
curated food and amenities – all offered at an accessible price – has
opened the door to premium travel for customers shut out by the high
cost of traditional airline offerings. Mint was recognized by Fast
Company’s Innovation By Design Awards, which honors innovative and
disruptive design that pushes boundaries and seeks to change the world.
JetBlue has already expanded Mint routes based on its early popularity
on the initial routes between New York-Los Angeles and New York-San
Francisco. It recently launched service from Boston, and is growing both
seasonal and year-round Mint service in the Caribbean, with flights to
Barbados, Aruba, St. Lucia and St. Maarten.
New Mint Routes Serve Markets With Strong Demand for Premium Travel
The new Mint cities have strong demand for premium travel. The routes
will begin launching in the first quarter of 2017 and planned launches
will continue into 2018. JetBlue will take delivery of nine A321s with
Mint in 2017, with additional Mint aircraft deliveries planned for 2018.
The new city parings will add JetBlue’s Mint service to seven
transcontinental routes between:
- Fort Lauderdale-Hollywood and Los Angeles (LAX)
- Fort Lauderdale-Hollywood and San Francisco
- Las Vegas and New York (JFK)
- San Diego and New York (JFK)
- San Diego and Boston
- Seattle and New York (JFK)
- Seattle and Boston
Seats for new Mint routes will be available for purchase in the coming
The Mint Experience Has Disrupted the Status Quo
Mint offers a completely rethought design and a more human approach to
service, addressing the needs of the modern traveler. Mint features
exceptional hospitality from specially trained crewmembers and a
thoughtful product offering.
Mint aircraft include the longest fully-flat bed seating in the U.S.
domestic premium market (a), fully enclosed private suites and a 15-inch
flat screen with complimentary entertainment options.
Favorite Mint features include a signature cocktail, a tapas-style menu
by New York City restaurant Saxon + Parole, fresh espresso from the
first purposely-built cappuccino machine for a U.S. airline, amenity
kits by Birchbox, and dessert from Blue Marble and Mah-ze-Dahr Bakery.
Everyone Flying Loves When Mint Comes to Town
Mint is offered on new A321 aircraft, which also include JetBlue’s new
core experience for everyone seated in the cabin. Features of the A321
core interior include 10-inch television screens with free
entertainment, comfortable seats with the most legroom in coach (b) and
power outlets accessible to all customers.
These flights offer free Fly-Fi high-speed broadband Internet service
when flying over the continental U.S., access to Amazon streaming
entertainment and JetBlue’s Hub content on personal devices and
first-run Hollywood movies.
All A321 aircraft with Mint include JetBlue’s popular marketplace, a
self-serve station full of snacks, sodas and water for customers to
enjoy at their convenience, which is also available throughout the
JetBlue is New York's Hometown Airline™, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 35 million customers a year to
96 cities in the U.S., Caribbean, and Latin America with an average of
900 daily flights. For more information please visit jetblue.com.
(a) JetBlue offers the most legroom in coach, based on average
fleet-wide seat pitch for U.S. airlines.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160412005481/en/
JetBlue Corporate Communications