-- Report Highlights Integration of Social and Environmental
Responsibility into Business, Major Developments Include a 3.7 Percent
Reduction in Standardized Emissions and Carbon Offsets Equal to 1.1
Billion Pounds of Greenhouse Gas Emissions --
NEW YORK--(BUSINESS WIRE)--
JetBlue (Nasdaq: JBLU) recently released its annual responsibility
report outlining progress the airline made in environmental, social and
business responsibility in 2015. This report highlights major
developments including a 3.7 percent reduction in standardized emissions
since 2009 and carbon offsets totaling more than 1.1 billion pounds of
In line with the Global
Reporting Initiative (GRI) Version 4 standards, this year’s report
focuses on JetBlue’s responsibility in the areas that impact JetBlue’s
business. The annual report highlights JetBlue’s commitment to its key
stakeholders – its 18,000 crewmembers, 35 million customers and the 93
communities and destinations it served throughout 2015.
JetBlue recently received its twelfth consecutive J.D. Power award for
ranking “Highest in Customer Satisfaction among Low Cost Carriers in
North America.” (a) The annual report features some of the efforts that
help shape its unique culture. This year’s report is driven by graphic
novels and incorporates 11 cartoon illustrations showcasing critical
issues such as climate change. The cartoons bring to life the customer
and crewmember experience and all that comes with air travel. JetBlue
partnered with Brooklyn-artist, Rebecca Mock, a comic book artist and
illustrator based in Brooklyn, NY.
“Focusing on the environment and social responsibility are critical to
our long-term growth and profitability,” said Robin Hayes, president and
chief executive officer, JetBlue. “It’s vital that we invest in
strengthening our position in these areas from natural resource
consumption to community engagement. Measuring and reporting is a
transparent way to communicate with customers and crewmembers impacted
by our social and environmental performance.”
Highlights from the 2015 annual report include:
- Greenhouse gas emissions: JetBlue takes an active approach to
shrinking its greenhouse gas (GHG) footprint and reducing pollution
and waste. Since 2009, the airline has reduced standardized emissions
by 3.7 percent. Additionally, since 2012, JetBlue reports a 10 percent
reduction in Scope 2 emissions, electricity consumption from its
ground operations at New York’s JFK Airport and at its Orlando Support
Center as well at its Long Island City Support Center.
- Onboard recycling: For more than a decade, JetBlue has led a
massive undertaking to enhance recycling capacity onboard and at more
than 50 U.S. airports and bring recycling infrastructure to airports
where it didn’t exist. In 2015, the recycling adoption rate for
domestic flights grew to 82 percent.
- Carbon offsetting: Investing in GHG or carbon offsets is
another important way JetBlue reduces its climate impact. In 2015,
JetBlue offset more than 1.1 billion pounds of CO2e emissions. The
airline offset all of its emissions throughout April 2015.
- JetBlue Foundation: Fewer than five percent of commercial
pilots are female or minorities. The JetBlue Foundation supports
programs that encourage women, students and veterans to pursue
science, technology, engineering and math (STEM) courses and careers
in aviation.To date, the JetBlue Foundation has awarded nearly
$200,000 in grants and provided immeasurable in-kind support,
internships and much more.
- Soar With Reading: In 2014, JetBlue commissioned research,
which revealed the growing challenge of “book deserts.” In 2015,
JetBlue worked with an advisory board of childhood literacy and
development experts to come up with a unique and innovative solution -
free books delivered via vending machines. Throughout the summer,
JetBlue launched a pilot program in the Anacostia community of
Washington, DC, where research found only one in 830 children had
access to an age-appropriate book.
- Blue Horizons for Autism: For three years JetBlue has partnered
with Autism Speaks to offer travel practice for families affected by
autism who thought flying was not possible. In 2015, JetBlue hosted
more than 750 autistic children at New York’s JFK International
Airport, Fort Lauderdale-Hollywood International Airport and Orlando
International Airport. From check-in to boarding, children with autism
and their families navigated the airport firsthand to see if air
travel was an option for them.
Diversity & Inclusion
- Reaching Blue Heights: JetBlue is committed to growing and
developing diverse talent through its Reaching Blue Heights disability
platform. JetBlue provides career coaching, creating a talent pipeline
for people of all abilities. Since 2011, JetBlue has partnered with
organizations such as The Viscardi Center and participated in national
Disability Mentoring Day. In 2015, JetBlue hosted speakers and
provided shadowing opportunities across eight BlueCities.
- Championing Equality: In 2015, JetBlue began providing
in-network health coverage for gender reassignment surgery to enrolled
crewmembers and their dependents.
To learn more about JetBlue’s long-term responsibility platform and to
view the full report, visitwww.jetblue.com/green/reporting.
JetBlue is New York's Hometown Airline™, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 35 million customers a year to
96 cities in the U.S., Caribbean, and Latin America with an average of
925 daily flights. For more information please visit jetblue.com.
(a) JetBlue received the highest numerical score in the J.D. Power
2005-2016 North America Airline Satisfaction Studies. 2016 study based
on 10,348 total responses, evaluating 4 low-cost carriers, and measures
the experiences and perceptions of passengers who were surveyed between
April 2015 and March 2016. Your experiences may vary. Visit jdpower.com.
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JetBlue Corporate Communications
Tel: +1 718 709