As Mint grows to even more routes, JetBlue plans to keep its
signature premium travel experience fresh with new, luxury Hayward and
Hopper amenity kits
NEW YORK--(BUSINESS WIRE)--
JetBlue (NASDAQ: JBLU) today announced it is raising the standard on
premium travel and evolving its Mint premium experience as it expands to
more markets. Starting in November 2016, JetBlue will introduce its new
custom-designed amenity kits from New York City-based Hayward and
Hopper, returning classic Hollywood sophistication to air travel.
Travelers will feel refreshed on long flights with the help of men’s and
women’s kits and their included assortment of personal care products.
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JetBlue introduces its new custom-designed amenity kits from New York City-based Hayward and Hopper, returning classic Hollywood sophistication to air travel. Travelers will feel refreshed on long flights with the help of men’s and women’s kits and their included assortment of personal care products. (Photo: Business Wire)
Hayward and Hopper creator and founder Marin Hopper, daughter of
Hollywood legends Dennis Hopper and Brooke Hayward, drew upon her
creativity, personal style and extensive family archives to create chic,
comforting and classic amenity kits for JetBlue’s Mint. The Hayward kit,
designed for female customers, is made from signature Hayward denim and
includes a delicate brass zipper, designed by her legendary grandfather,
Leland Hayward. The Hopper kit, designed for men, is fabricated in a
natural cotton canvas with an artisanal feel.
"The moment I took my first JetBlue flight, I fell in love with the
airline and I have been a big fan ever since,” said Marin Hopper. “With
the impeccable service, quality and spirit of the JetBlue Mint
experience in mind, I've created kits with American-made products to
delight customers and to add an extra-special layer of luxury that we
all desire when traveling."
From all natural lip balms to refreshing towelettes, all personal care
products included in the kits are made in the United States and
hand-picked by Hayward and Hopper. Products are packaged in the
exclusive Hayward bag for women and Hopper bag for men. Each kit also
comes with a matching eye mask as well as screen cloths illustrated with
photographs taken by Hollywood legend Dennis Hopper and provided by the
Hopper Art Trust archives.
“We loved the Hayward and Hopper sense of New York sophistication and
old Hollywood style – a nod to our launch cities that fell in love with
Mint from the start,” said Jamie Perry, vice president of marketing at
JetBlue. “Every touch in Mint is thoughtfully considered, and we will
continue to push the boundaries on premium travel by evolving Mint as we
bring it to new cities in the months ahead.”
With Mint, JetBlue introduced its alternative to outdated business class
offerings, first from New York to Los Angeles and San Francisco –
offered at an affordable price – making premium travel more accessible
and opened a new market untapped by high-fare carriers. Re-imagining the
domestic premium experience, JetBlue introduced private suites, the
longest fully-flat bed in the U.S. domestic premium market (a),
complimentary entertainment options and hospitality-trained crewmembers.
Mint customers also enjoy a signature cocktail, a tapas-style menu
curated by New York City restaurant Saxon + Parole as well as fresh
espresso from the first purposely-built cappuccino machine for
a U.S. airline.
Overall, Mint has exceeded expectations and JetBlue is focused on
expanding Mint to even more cities on the east and west coasts as well
as in the Caribbean. JetBlue plans to bring Mint to 13 cities with up to
70+ daily flights by the end of 2018. Mint is currently offered on
select flights to Aruba, Barbados, Boston, Los Angeles, New York and San
Francisco. New service to Grenada, St. Lucia and St. Maarten begins in
November and Las Vegas, San Diego and Seattle in 2017.
JetBlue partnered with in-flight experience specialists Clip to create
these new amenity kits.
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 35 million customers a year to
97 cities in the U.S., Caribbean, and Latin America with an average of
925 daily flights. For more information please visit jetblue.com.
(a) Based on avg. length of lie-flat beds on domestic premium flights
operated by U.S. airlines.
About Hayward and Hopper
HAYWARD and HOPPER are American luxury fashion brands inspired by
generations of Hollywood heritage. Created by Marin Hopper, the brands
embody a style that is timeless and effortless, a chic combination of
East Coast sophistication and West Coast ease.
HAYWARD is the women’s accessories brand, named for Marin’s grandfather,
the legendary Leland
Hayward, one of the progenitors of Hollywood’s Golden Age. Hayward
both embodied twentieth century American culture and created it,
founding Southwest Airways, Universal Pictures, and producing countless
Broadway and Hollywood hits.
HOPPER is an accessories and menswear/unisex brand inspired by the life
and spirit of Marin’s father, Dennis Hopper, a photographer, filmmaker,
artist and actor; a lightning rod to a half-century of pop culture who
used his camera to document the high and the low of a world 'on fire
HAYWARD and HOPPPER are available at Hayward House, located at 131 East
70th Street in New York, and online at haywardluxury.com. Both brands
are currently sold exclusively at Bergdorf Goodman in New York,
throughout the US and Canada in other specialty boutiques, and online
through e-commerce partners, including Moda Operandi.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161027006167/en/
JetBlue Corporate Communications